Agency: Cella
Agency: Cella
Chevron.com serves as the company’s global digital hub—informing stakeholders, partners, job seekers, and the public. The legacy site had grown disjointed over time, with inconsistent visual patterns, outdated content, and limited accessibility compliance. Chevron needed a modern, flexible platform that could support a wide range of business goals—while delivering a coherent, accessible, and future-proof digital experience.
As UX and Creative Director, I led a cross-disciplinary team tasked with transforming Chevron’s digital ecosystem. I oversaw the development and implementation of a new design system, guided UX strategy, and collaborated with internal and external partners to ensure consistency, clarity, and scalability across the site.
We created a modular, WCAG-compliant design system tailored to Chevron’s brand and content needs. It was built for scale, with reusable components and detailed documentation to support internal teams and third-party vendors.
I partnered with design and development leads to ensure components worked equally well across mobile and desktop environments and aligned with Chevron’s technical infrastructure.
From investor pages to career content and environmental disclosures, we evaluated, redesigned, and rebuilt dozens of pages to better align with user intent. I collaborated with strategy and content leads to modernise the site’s IA, simplify navigation, and improve storytelling without sacrificing precision.
Design systems only work when they’re understood and adopted. I worked with our UX writers and systems architects to create a suite of documentation, usage guidelines, and governance processes that made handoff seamless—and ensured long-term sustainability.
Every component and template was designed with accessibility in mind. We ran manual and automated testing to ensure WCAG 2.1 AA compliance, embedding inclusive design into our workflow from the start.
